FOR INDEPENDENT UK BIKE SHOPS

More brands.
More riders.
Year-round growth.

Join the Rapid Chain network and get access to sought-after international brands — while we handle matching, logistics and after-sales support. You focus on your customers.

Join the network Read a case study
HOW IT WORKS

Five steps from sign-up to a customer for life.

1
Sign up with Rapid Chain
2
Select the bikes and brands you wish to assemble
3
Get notified of a bike coming in
4
Assemble the bike and get paid
5
Win a customer for life
CASE STUDY

OnBike Worcester — unlocking year-round growth through the Rapid Chain network

The challenge: a seasonal workshop in a competitive market

OnBike, an established independent electric-bike specialist in the heart of Worcester (formed in 2008), has long been known for its expertise in premium European e-bikes, professional workshop services as an official Bosch and Shimano service centre, and a customer-first approach with generous test-ride facilities.

Like many independents, OnBike faced a familiar problem: highly seasonal workshop demand. Revenue and footfall fluctuated dramatically through the year, limiting the ability to stock the full range of international brands customers increasingly wanted to see, try, and buy locally.

The partnership: joining the Rapid Chain network

Rapid Chain gives international brands data-driven access to a curated network of 4,000+ independent UK bike shops. For shops like OnBike, it delivers reliable access to a wide range of international brands — without the complexity of managing multiple direct supplier relationships. Rapid Chain handles matching, onboarding, logistics coordination and after-sales infrastructure, so quality dealers can focus on serving local customers.

THE TRANSFORMATION
✓
Stabilised & grown workshop business
From highly seasonal patterns to more consistent year-round activity.
✓
Increased capacity
The team was able to take on an additional member of staff.
✓
Expanded customer reach
Now supplying riders locally in Worcestershire and from further afield.
✓
Stronger customer confidence
Buyers gain peace of mind knowing a knowledgeable local dealer can support them for years.
“
Until we partnered with Rapid Chain and their far reach to international brands, our workshop was very seasonal. Now we have an additional member of staff and have increased our customer network — supplying customers both near and far the bikes they want to see, try and buy… giving them the confidence that they have a local dealer that can support them for years to come.
M
Martin
OnBike, Worcester
The results in summary
AREA
BEFORE RAPID CHAIN
AFTER PARTNERSHIP
Workshop demand
Highly seasonal
Much more consistent year-round
Staffing
Limited by seasonal cashflow
Added an extra team member
Brand access
Restricted to existing relationships
Significantly wider international range
Customer geography
Primarily local
Local + regional / national draw
Customer confidence
Standard independent dealer level
Elevated — backed by reliable local support
WHY THIS MATTERS

A genuine win-win for shops, riders and brands.

The best experience for higher-value bikes happens when global brands are paired with capable, trusted local dealers who can provide expert advice, test rides, fitting and long-term servicing.

Shops
Gain volume, variety and stability — without managing multiple direct supplier relationships.
Customers
Get the bikes they want with the reassurance of expert local aftercare for the life of the bike.
Brands
Achieve faster, lower-risk UK market entry with real, capable retail presence.
JOIN THE NETWORK

Grow your shop with Rapid Chain.

Volume, variety and stability — with the operational burden handled for you. Register your interest and we'll be in touch.

✓Access to sought-after international brands
✓Matching, logistics & after-sales handled for you
✓Year-round demand, not just peak season